Are people responding to you with no's in large proportions?
Ask: Is your product right for the people you are talking to? (In other words, are you going after the right audience/target market?)
Are you getting meetings but when it comes time to close the sale, people don't move forward?
Ask: Should you work on your presentation and change up the way you make the offer?
About learning from 'no,' Chris Widener said to us, "It's frustrating when you're getting all those no's but you really realize that that's where your character was forged, and that's where the lessons were learned, and that's where the wisdom was gained."
Seek the lessons!
If you are going to get a "no" then get an education. Look at the way you approach the 'go for no' moments in your business and if you are getting hung up somewhere, mix it up. Try something else. Test and tweak. Monitor the results you get.
No's are great - they mean you are taking action. But make no mistake, yes is the destination. And you will get to that destination faster, if you learn from the no's.