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AUGUST,
2010 | from Go for No! |
| NOteworthy
Thought of the Month |
"Don't
believe what your eyes are telling you. All they show is limitation.
Look with your understanding, find out what you already know, and
you'll see the way to fly." - Richard Bach
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| This
Month's Trivia Question |
A recent survey showed
the average American will have eaten 1,500 of these sandwiches before
graduating from high school. Think you know what kind? Find out below!
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| This
Month's NOtivational
Article |
Do
You Believe? Really...
by
Richard Fenton & Andrea Waltz
One
of our favorite books is Richard Bach's now-famous classic,
Jonathan Livingston Seagull. It's about (you guessed it) a seagull
that learns about life and flight. JLS is a book that never
would have been a success - heck, it never would have been
published - were it not for a woman named Eleanor Friede.
An independent book producer, Friede liked the book - originally
targeted at children - and she made the rounds to over two dozen New
York publishing houses, none of which took interest. In fact,
one of the people she took it to called it a "nothing book."
So one Sunday morning Eleanor Friede found herself sitting on the deck
of her beach house, when it suddenly hit her: this wasn't a children's
book - it was a story for adults. Her marketing strategy had
been all wrong. Now, don't misunderstand; it was STILL an
uphill battle. But she did finally convince a publisher do a small
print run. And even though it sold out its first release in
just a few months, the publishers didn't want to do a second
printing. But Friede convinced them to invest in a second print run.
And then a third. And even though the book received no
national attention or promotional budget worth mentioning, she believed
in its message with all her heart.
Today, Jonathan Livingston Seagull... the book no one wanted to
publish... has sold over 11 million copies in twenty-seven languages.
So, what is it that YOU believe in? Or say you believe
in? And do your actions match your words? If not,
maybe it's time to really believe.
P.S. Many people do not know that the very first printing of Go for No!
was back in 2000. And it didn't sell well! In fact,
it took us about 4 years to sell through that first print run of 5,000
copies. But we did another print run, this time with a new
cover, and it sold better. Then we changed the cover again, shifted to
a new marketing strategy, and what do you know - suddenly we had an
'overnight success' on our hands! In fact, last year alone we
sold 22,000 copies and now have 135,000 copies in print in 4 languages.
Trust us when we tell you... we're just getting started.
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| Go
for No!® News |
Last
week we were the featured guests on the Home Based Business Live Radio
Show. To download the replay, just click here.
For more frequent updates from us be sure to check out Facebook
Page: Go
for
No Facebook Page, and our YouTube
Channel.
Been a busy summer! In about the last 5 weeks we estimate we shared the
"Go for No!" message to just over 10,000 people!
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| NOtable
Quotables from
the Go for No! Movie |
"I
hear "No" a lot, and as long as I'm continuing to strive to be
somewhere past where I am now, I'll continue to hear NOs. In
fact, on an intellectual basis I'll probably start to worry the day I
stop hearing NOs, because I'll know that's the day I'm not continuing
to progress." - Bob Burg, Co-author, The Go-Giver
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| Richard
& Andrea
Recommend... |
UNMARKETING.
Check out Scott Stratten's fabulous
website that includes video
blogs and tons of info on how to play and earn business in this new
social media world. Scott is a well known guru on twitter (we've
followed him since we joined in 2008) and a leading expert in
viral and social marketing. His book, UnMarketing: Stop Marketing,
Start Engaging is out September 7th. You can read a chapter
now and access a great pre-order discount too. Check it out here!
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| This
Month's Trivia
Answer |
The answer is peanut
butter & jelly! FYI... it takes approximately 850
peanuts make a 18 oz jar of peanut butter. See, you can always count on
us for top tier education.
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| Spread
the Word! |
Thank
you for subscribing! We do not sell, rent, or give out your email
address... ever! Please forward this ezine to your friends and
colleagues! If you'd like to reprint our article, please credit as
"Richard Fenton & Andrea Waltz's Dose of NOtivation
http://www.goforno.com."
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