Why the Luckiest Salespeople Hear the Most Noās
by Andrea
Waltz
Around St. Patrickās Day everyone starts talking about luck.
In sales, it can feel like luck is everywhere. One day someone says yes out of nowhere. The next day a deal disappears for no reason at all. If you rely on luck in sales, you will ride one of the most exhausting emotional rollercoasters
imaginable.
In our speaking business, timing makes all the difference.Ā
So, every now and then we reach out to someone and get lucky.Ā
They tell us they were just talking about speakers and our message arrived at exactly the right moment. (What people donāt see is that same message got 99 Nos previously. š)Ā
Which reminds me of this Brian Tracy quote:Ā
āI've found that luck is quite predictable.Ā
If you want more luck, take more chances.Ā
Be more active. Show up more often.ā
Are lucky salespeople are the ones who happen to reach the right person at the right time?Ā
Or is it
someone who kept reaching out long enough for timing to finally line up. They made the call.
They sent the email. Followed up. They heard no and tried again.
And somewhere in that process, something clicks and suddenly it looks like luck.
But it was activity... because luck
often shows up after rejection.
It's the willingness to keep going when the outcome is uncertain.
This is why emotional management is so important when you go for no. If every no sends you into frustration or
self-doubt, you stop before luck ever has a chance to show up.
But if you can stay on an even keel, the more rejection you experience, the more opportunities you create.
And the more opportunities you create, the "luckier" you start to look.
So, this St. Patrickās Day, instead of wishing for luck, try something different.
Go for No!Ā
Because the people who look the luckiest in sales
are usually the ones who simply stayed in the game long enough for things to break their way.