It's been one year since Go for No! The Sequel was released! 🥳

There's a theme in the book that isn't always noticed right away. 

Identity.

In one scene, Cassidy watches her father Eric making sales calls. He disqualifies people who are not buyers and moves on without hesitation. Cassidy's stunned. She thought selling meant convincing people. Still, after watching him work, she finally says something many of us think at some point: "I don’t think I can do this." She doesn't say "I don't know how." Or, "I need more practice." She says, "I can't." 

Of course, Eric as her father, knows different. 

But Cassidy has decided she is someone who "can’t sell." Once that identity is in fixed, every uncomfortable moment becomes proof that's true.

Eric's response is, "Then don’t be you."

What he means is, don't define yourself by your current limitations. Act as if you are already the person you want to become.

Don't wait until you feel confident. Act differently first, and your identity catches up.

Cassidy’s journey in the sequel is not just learning to sell. It's deciding who she's willing to become. Every day we reinforce our identity with what we tell ourselves. 

I’m not good at that.

I'm not the type of person who does that.

That’s not me.

Identities are not fixed, they can be built. One risk, new behavior, one "no" at a time. 

The real question is not, Can you do it?

The real question is, Who are you willing to become?