A while ago we did a survey of our readership and followers and got a few hundred responses. We asked: When it comes to sales rejection, what is your biggest fear?

Here’s what people told us:

46.92% – "I won't meet my sales goal/income needs."

22.31% – "Dealing with discouragement or negative feelings."

20.77% – "Getting people upset by being too persistent."

10.00% – "I don't have the time/money/ability to get enough Nos."

Nearly half of people fear that rejection will cost them their livelihood.
Not just a bruised ego but literally rent, groceries, bills.

This is what most "sales tips" miss: They don’t talk about the real fear. 

Yes, no one likes the cold stare, or snippy "no thanks" email. We talk about it a lot. 

But the fear behind the fear is what the rejection can lead to: 

Fail long enough, you’ll fall behind financially, professionally, or even personally.

Here’s the trap though... these fears drive people to do the opposite of what works.

Instead of going for No, you:

• Soften the ask
• Procrastinate the follow-up
• Undercharge
• Talk only to "safe" prospects who won’t say no but won't say yes either

It’s like accidentally looking a map wrong... and you start going the wrong way. The cost of avoiding rejection isn't peace... it's more uncertainty.

If you have these fears... real life fears... you must solve this. You must get bolder, more courageous and do the hard work.