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Repetition Is Not a Sign You Don't Get It    by Andrea
Waltz
We were speaking at an event last week and someone told us they'd read our book at least five times. Sometimes people tell us how often they've read it like they’re admitting something embarrassing. As if rereading means they were slow the first time. We don't hear it that way at all. (See this week's NOtivational quote below!) The people who reread Go for No! aren't confused, they understand something many people overlook. Principles don't expire. Top performers don't treat ideas like entertainment, they treat them like training. (Though we like to think our book is entertaining. 😜) You don't do one workout and assume you're fit for life. (Dear Lord, if only.) You don’t practice a skill once and expect it to activate under pressure either. Sales is no different. Rejection happens over and over. Reading something once, even if it resonates deeply, doesn't rewire how you react in those moments. Every time someone rereads a book, they're not looking for new information. They're reminding themselves how they want to think. Resetting their mindset
before the next round of asks. That's being a student of growth. So I guess the irony is that the people who reread the most usually need it the least. They just refuse to assume understanding
will = execution. They want to remember more and forget it less. And in any profession where fear creeps back in daily, that matters.
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