Last week I stumbled on this 'X' post from 'Chris': 

I have a newfound enthusiasm after reading “Go for No.”
I called an expired listing. Hung up on me.
I thought “they didn’t say no! Better call back.”
Called back and left a vm.
Guy called back. We have tons in common. And he has 10 houses he wants to sell.
Unbelievable. Go for no!

It wasn't some ground breaking new script, doesn't seem like decades of experience in the industry. 

Just persistence.

Chris called an expired listing. The guy hung up on him. 

Most people would stop right there and mentally file it under "rejection" and move on. 
But instead, he noticed: the guy didn’t actually say "no." 

So Chris called back, left a voicemail. Stayed in the game.
The guy called him back and turns out they have a lot in common. And he has ten houses he wants to sell.
This is what Go for No looks like in real life. (And relationship building can begin!)

It's so simple. It's not pushy or aggressive but is assertive. Not quitting the moment things feel awkward or uncomfortable.
Most opportunities don’t disappear, we just walk away from them and usually too soon. 

If you’ve read our stuff, this is the invitation. 

Try it. Notice where you’re stopping short because something felt like a "no" when it really wasn’t.
Stay in the game a little longer. 

Ask again. Follow up once more. See what happens! (And share with us @GoforNo)

"Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit." 
- Napoleon Hill