Two years ago, we sent out a survey asking several questions including when you'd like to hear from us. Weekly won.  

I'm 99% sure we haven’t missed a week in two years. Before that, over the previous twelve years (when were monthly) I think we missed one. 

I don’t say that as a badge of honor. I say it because consistency only happens when something becomes non-negotiable. And this is. 

Helping you matters to us. You reading this matters to us.

It’s also the reason Go for No! continues to spread the way it does. We sell hundreds of books every month because people like you talk about it, share it, and use it in real life. 

That doesn’t happen by accident.

That’s why these notes exist. 

Not to sell you something every week but to stay connected. To offer a reminder or a thought that helps you pause before fear makes a decision for you.

As the year wraps up, it felt right to end with a new tool: a list of ways to go for no.

You've seen ideas like this before, but when they’re all in one place, something tends to happen, you get reinspired. 

A few should be very familiar, a few uncomfortable. And one or two may stand out more than you expect.

Visit our blog for the Ways To Go for No! 

That list is also the backbone of what we practice during the Go for No 21-Day Challenge each January. 

The Challenge helps you see the ways you can Go for No in a short, focused window with a bit of structure and momentum.

As you scroll through all the ways to go for no I hope something else occurs to you. Maybe we missed a couple? 

That's a good clue for what you should start with next year. (And in the Go for No! Challenge. 😏)

See you next year. 🎉🎉