You know what’s harder than hearing “no?"

Looking busy while avoiding what actually moves the needle.

If you've ever sat down at your desk, opened your calendar, shuffled some papers, checked your email (again), and told yourself, "I'm working…"

Welcome to the club, here is your trophy! 🏆

We get derailed by fake productivity. The kind that gives you a dopamine hit without moving your life forward.

The more successful and experienced you are, the more dangerous this becomes.

You know how to look like you’re working. You can hold meetings. Offer advice. Organize your files. Read another book. Call it "preparation." You've earned the illusion.

But deep down, you know: You're avoiding the one uncomfortable action that would change everything.

For some, it's picking up the phone. For others, it's asking for the meeting, making the offer, or following up on the opportunity you've been "sitting on."

When we don't feel worthy of the next level of success, our brains get clever.
They whisper: "You’ve done enough."
They offer a thousand easier tasks.
They reroute you from the thing that makes you feel exposed and could result in embarrassment, rejection, or even success you don't feel you deserve.

Want to break the cycle?

Shrink the time window and give yourself one task:
At 10:15 AM, I make calls for 60 minutes. That's it. Time block!
Nothing else happens until that happens. 

Guard it like gold and do it.