Let’s clear something up: You're not lazy.
You're not unmotivated. You're not just "bad with time."

You’re avoiding humiliation.
Well... Not actual humiliation. Imagined humiliation.

You're afraid that if you reach out to that friend, colleague, or prospect they’ll say, "Oh, he’s doing that now?" 

Or, "She must need money." Maybe they’ll say nothing at all and you’ll sit in the silent shame of being ignored.

Here’s the irony:

The bolder and more responsible you’ve been in life, the more generous, the more accomplished, the more "put together" the harder it becomes to ask.

Because now your identity is on the line. Now getting rejected doesn’t just sting, it feels like people are judging everything you’ve done up to this point.

Being successful in one chapter doesn’t exempt you from starting over in another.
Richard and I learned this. We thought everyone who read our business books would love our fiction series. 

Uh, no. Cue the crickets. 🦗🦗🦗 
Your past wins don't buy you immunity from future Nos. 

To get to the next level, you have to risk looking like a beginner again.

Say, "This may not be for you."
Say, "I need your help."
Say, “Hey, can I run something by you?”

And if your ego winces? So what? That means you’re growing.

Because you can't grow or scale your business and protect your pride at the same time. 

(Speaking of Scaling, Dr. Benjamin Hardy who wrote the foreword to Go for No! The Sequel just released his new book, The Science of Scaling. We've started it, it's incredible, and I'll be doing a video review soon!)