Most people think of failure in terms of lost sales, lost deals, or missed opportunities. But the real cost? 

It’s so much more than financial.

The price of fear, doubt, and hesitation isn’t just measured in dollars.

• It’s the moments you weren’t fully present for because you were stressing over rejection.
• It’s the time wasted second-guessing yourself, asking what if... instead of taking bold action.
• It’s the doors that never opened because you were too afraid to knock.
• It’s the emotional and physical toll of carrying stress, anxiety, and self-doubt day after day.

And if that weren’t enough… I recently saw these numbers and it's pretty crazy. 

If you waste just two hours a day caught up in worry, comparison, self-criticism, or overwhelm, that = up to 730 hours a year.
If your time is worth $100 an hour, that’s $73,000 in lost income.

Over a decade, close to a million dollars. 

This is why Go for No! isn’t just about getting more yeses, it’s about stopping the cycle of hesitation, fear, and mental paralysis that keeps you stuck.

• Saying NO to hesitation.
• Saying NO to self-doubt.
• Saying NO to playing small.

All that means saying yes to going for no. Because the alternative? The cost of inaction? The years lost to “what ifs” and “I should haves”? That’s too expensive.