In sales, we’re often tempted to believe the next big opportunity is somewhere else—a new lead, a fresh prospect, an untapped market. 

But Russell H. Conwell’s famous "Acres of Diamonds" speech teaches a powerful lesson: The real treasure is often right under our feet. 

The Acres of Diamonds story goes like this: 

A farmer sells his land to travel the world in search of diamonds. He spends his life searching, never finding them, and dies, heartbroken and broke. Meanwhile, the man who buys his farm discovers it's sitting on one of the richest diamond deposits ever found. The original owner had everything he was looking for, he just didn’t recognize it. The diamonds were buried in his soil all along. 

The same happens in sales. 

We chase new prospects while ignoring the goldmine we already have. 

• That prospect who said "not now" might be ready in six months. 
• That customer who bought a small package could upgrade or need more if you check in. But if you assume they're done, you’ll never know. 
• That person who went silent? They might just need a nudge.

Success isn’t always about finding new ground—it’s about digging deeper where you already stand. 

What are your acres of diamonds? Is it time to do a little digging?