Have you ever been eating a sandwich and there was just not enough of the bottom bun? Then, because the bottom bun was too thin, the whole sandwich starts to fall apart. Frustrating right?  

Think of Go for No! as a sandwich:

🍔 Top bun: Your mindset about failure and rejection.

🍔 The meat (middle): The actions you take - being willing to ask and hear a no.

🍔 Bottom bun: Your beliefs about yourself. Your self-confidence and feelings of worth.

Obviously, all three parts are important. 

But too often we all focus on the meat - the middle. Then, we move to looking at our mindset or the top bun.

But you can't have the right kind of Go for No! sandwich without the bottom bun. 

What you think about YOU matters, a lot. It impacts your confidence. And we all know that people like to buy from confident people. 

If you have trouble feeling worthy of interrupting, of asking, and persisting you must work on what you think about YOU so that you can do those things.

Don't ignore the bottom bun. If it's too thin, it all falls apart.