"Networking is not net lunch; it’s net work. You have to put in the work to build relationships that open doors." - Joe Marcoux

Networking isn't just about grabbing coffee or attending events. 

It's about putting in the effort to connect with people who you can serve and they can do the same. That means stepping out of your comfort zone and reaching out to those who may seem out of reach.

It's easy to stick with the people you already know, the ones who say "yes" to a lunch or meeting. But are these conversations truly moving the needle? 

Often, the most impactful connections are with people who are harder to reach—the ones who may say no or not respond at all.

This is where the Go for No mindset comes in. 

You need to be willing to face the possibility of rejection. 

Be ready to hear "no" when you ask for a meeting, seek advice, or pitch an idea. But every no brings you closer to that yes that can open doors to new opportunities.

True networking is about having the courage to connect with the right people, not just the "easy" ones. 

So, put in the work. 

Take the risk. 

Be willing to hear no, because one powerful yes can change everything.