When I started selling eyeglasses, I didn’t need them. 
I had perfect vision. 
So, I didn’t fully understand the fear and frustration of not being able to see clearly without glasses. (If I had truly understood, I probably would’ve sold 10X more pairs than I actually did! 👀)

Fast forward to now—hello, Karma!—and I wear prescription glasses to work or read. 

In fact, I’m so obsessed that when we went on a trip to Spain, I brought not one, but two pairs. I couldn’t take the risk of losing or breaking them.
Looking back, I realize especially when I was new, I thought selling extra pairs to people just meant bringing in more revenue. 
What I didn’t grasp was what “more” really meant for the customer: peace of mind, security, and the comfort of knowing they’d be able to see the world clearly.

Over time I also started hearing the same questions, challenges, and concerns. 

Each interaction was like collecting a little piece of data, helping me recommend the right products for them. 

Some customers even asked, “Do you wear glasses?” and were surprised when I said, “No.” But I got good enough at understanding their needs that it didn’t matter.

It’s a reality that many salespeople don’t use the products or services they’re selling. 

So, what can you do? 🧐

• Build empathy: Put yourself in their shoes, and when you can’t, ask them to explain their experience.
• Learn from every interaction: Each conversation and sale is another opportunity to serve your customers better.
• Sell from their perspective, not yours: It’s not about what you think they need; it’s about what they’re actually looking for.

If I had sold from my customers’ perspective back then, I wouldn’t have just been selling eyeglasses—I would have been selling peace of mind. That requires the courage to Go for No! And that makes all the difference.

Is it starting now?! Yes, it's time to join. Let's goooooo! 🚀

* The official live portion starts on October 2nd but you need to get in now. 

Sign up right now to access the pre-training portion.

* Live accountability calls on Day 1 (October 2nd) Day 8, 15, and a final special call on October 23rd with Richard Fenton and me to talk about your results, how to move forward and keep go for no alive in your business. (If you can't make the calls, don't worry, I'll record them.) 
* Daily support and Notivation in the private Facebook group to access as needed, on your schedule.
Take the Go for No 21-Day Challenge and change how you think, feel, and respond to the word “no” so that you can kickstart Q4 of 2024.
I look forward to having you so if you're going to do it... don't talk yourself out of it... and don't delay... Check it out here