I heard this joke recently and it reminded me that what's important to one person isn't true for everyone. 

A frail old man was walking along the sidewalk and suddenly heard a little voice coming from somewhere on the sidewalk.

"Pick me up!" said the voice.

The old man looked around, trying to find where the voice was coming from.

Then, the old man spotted a little frog. "Pick me up!" the little frog said.

The old man picked him up, and the frog said, "If you kiss me, I'll turn into a beautiful bride."

The old man gently tucked the frog into the front pocket of his shirt.

"Hey!" the frog cried. The old man pulled him out and asked, "What is it?"

"Didn't you hear me? I told you if you kissed me, I'd turn into a beautiful bride!"

The old man replied, "Oh, at my age, I'd rather have a talking frog!"

A good reminder... What matters to us may not matter to the customer. 🐸

How do you know? Never make assumptions. Always ask.