Some customers and prospects have a hard time saying “no: so they'll respond with something else instead. For example, they’ll say:

1. "I want to think about it."
2. "It's too expensive” or, "It's out of our budget."
3. “We're happy with our current supplier." 
4. "It's not a priority right now."
5. “I need to ask someone else."
6. "I've had a bad experience in the past."
7. "I'm not convinced."
8. "I'm looking for a better deal."
9. "I'm not the right person to talk to."
10. "I need to know it's guaranteed."

What do the above "objections" all have in common? None of them mean “no" forever, they all mean “not yet." Or, "I need more information." Some people are so prepared to be rejected that if they hear anything like this, they take it as a "no" and run.

What should you do instead? Three things:

React positively.

There's nothing to get down about. Do not react poorly when you hear an objection. It's why people hate sharing the truth. Your upbeat reaction is essential to maintaining a connection with your customer. 

Be curious. 

Ask a question. 

"What kind of guarantee do you mean?" 

"What happened in the past?"

"Who else do you need to ask and how can I help you?" 

"What kind of a deal are you looking for?"

"What makes you unconvinced?"

Work with the 'No" not against it. 

There's plenty you can accomplish with a "not yet" objection and it starts with a positive mindset. Engaging with (and not running away) a no is where you'll find the yes is hiding.